Garage Italia Customs
Garage Italia Customs, the vehicle customizing business started last year by Fiat heir Lapo Elkann, has teamed up with BMW to celebrate the 50th anniversary of the automaker’s official presence in Italy. The result of the partnership is this psychedelic i8 plug-in hybrid sports car, which features a livery inspired by the work of Italian artist Giacomo Balla and looks like it would fit right in with BMW’s own art cars. ALSO SEE: Volvo concepts preview new S40 and XC40 compact cars The actual painting that inspired the wrap applied to the i8 is Balla’s Lampada ad Arco of...
Fiat heir Lapo Elkann turns Milan gas station into trendy vehicle customization shop
While big brother John runs the Fiat Chrysler Automobiles [NYSE:FCAU] empire, fellow Fiat heir Lapo Elkann in recent years has focused on merging his interests in the world of fashion with the family business. For example, he was influential in developing Ferrari’s Tailor-Made personalization...Viknesh Vijayenthiran