Dr. Kay Segler

  • Dr. Kay Segler

    MINI may soon get a kick in the performance department with news emerging today that the boss of BMW M, Dr. Kay Segler, will be responsible for MINI brand management starting from May 1. Segler, 56, has overlooked the development of several key M division models including the recently revealed 1-Series M Coupe and the upcoming M5, and now his talents can be applied in developing the brand’s more affordable models. Segler has been with BMW since 1988, mainly in management functions within the sales and marketing division, and his latest appointment as boss of MINI is no great shock. He...

  • BMW M4 GT4
    BMW's M Division head talks about M3 GT4 production, diesels and more

    Sitting down to dinner with Dr. Kay Segler, head of BMW's M Division and former chief of Mini, is an engaging prospect for any performance and luxury car enthusiast, but this dinner proved not only entertaining, but enlightening. There's no better source for what's planned behind the scenes at...

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