Confidence In Motion

  • 2010 Subaru “Confidence In Motion” Concept teaser

    Subaru is in a process of reinventing itself as it desperately attempts to enhance its brand image and build up its presence in the new car market. Over the past decade or so we’ve seen Subaru’s design language and positioning in the market fluctuate rather dramatically, and as we approach this month’s 2010 Los Angeles Auto Show we see that Subaru is at it again, with the automaker announcing today a new global brand statement: “Confidence in Motion”. According to Subaru, “Confidence” reflects the brand’s attitude toward engineering excellence...

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