Just last week we profiled the Camaro's rise to above-sticker sales prices due to huge enthusiast demand, including 14,000 pre-orders placed before the car even entered production. But now the new Transformers: Revenge of the Fallen movie is helping to push the 2010 Chevrolet Camaro fan base out into the mainstream. That's a powerful claim, but with $201.2 million in revenue in the first five days on screen, Transformers is a powerful franchise. Prominent placement of the Camaro and other General Motors products could prove to be one of the best ad values of the year. While GM trudges through...
Report: GM planning ‘Bumblebee’ Camaro to coincide with Transformers 2 movie launch
With the sequel to last year’s Transformers hit – Revenge of the Fallen - set to open across cinemas in the U.S. on June 24, Chevrolet is reportedly planning to start production of a new special edition Camaro based on the ‘Bumblebee’ version that very same day. Expected to...James Martinez
Video: GM shows off Autobot lineup from Transformers 2
General Motors has released a new video showcasing the vehicles that will star as the Autobots in the upcoming sequel to last year’s Transformers movie. The new movie will be called Transformers: Revenge of the Fallen and it is set to open across the U.S. on June 26. The latest teaser clip...James Martinez
Chevrolet unveils Corvette Stingray Concept as part of Transformers movie car debut
Today General Motors revealed details on the upcoming Chevrolet-branded Autobots "Transformers: Revenge of the Fallen" movie. Making their debuts at the 2009 Chicago Auto Show are Bumblebee, a Camaro-based Autobot, Sideswipe (Corvette Stingray Concept) and Skids/Mudflap (Chevy Beat concept). The...Ralph Hanson