2011 Scion FR-S Concept

  • 2011 Scion FR-S Concept

    Originally launched in 2003 as a forward-thinking brand aimed at young buyers looking for something distinct and inexpensive, Scion has been on a downward spiral over the last few years. Last year, sales dropped by 75 percent from just a few years prior and today, Scion just isn't much of a sales force. Scion and parent company Toyota are banking on the FR-S, which was introduced in concept form in New York last week, to change all that. The reason that Toyota chose to brand the car a Scion here in the United States (it will be a Toyota in Japan and other countries) is to give the brand the...

  • 2011 Scion FR-S Concept
    Scion FR-S Concept: 2011 New York Auto Show

    We’ve already seen the live shots of it but now here are the official specs and studio shots of Toyota’s, make that, Scion’s new FR-S sports coupe concept. The stunning two-door is the latest iteration of Toyota’s FT-86 concept line, which began with the original FT-86 from...

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