In an odd trick of science, it turns out there there is nothing more painful than stepping on a Lego. Now, Ford Motor Company [NYSE:F] and Lego have found a way to make that experience even more painful. Step on one of their two new Ford Lego sets and not only will you have a pain in your foot but also a pain in your heart. It hurts to wreck something so cool.
Coming March 1st to Toys 'R Us stores and other Lego outlets near you are the Lego Speed Champions Mustang and F-150 Raptor sets. These sets include Lego-ized versions of the title vehicles, as well as accessory parts. The 185-piece Mustang set adds a time board and a race driver, while the 664-piece Raptor set features not only a second car--a Model A hot rod--but also a well-equipped garage, a trailer, a drag racing Christmas tree, and a crew of Ford workers to, according to Ford's press release, "ensure top-quality work." The Raptor also has an articulating suspension.
Lego F-150 Raptor Set
The suggested retail price for the Mustang set will be $14.99, while the Raptor set will run $49.99.
The Denmark-based Lego folks worked with the Ford licensing and design teams to develop these products. We're hoping the Ford folks received a few sets of their own for their efforts. They'll appreciate them, and then they can go buy more sets for their kids.
Now how about a Ford GT Lego set?