Update: Jeremy Clarkson has confirmed via Twitter that his new show being produced by Amazon and also starring fellow former "Top Gear" hosts Richard Hammond and James May won't be called "Gear Knobs". Rumors about the possible name emerged last month went a trademark filing for the name, made by a law firm with close links to Clarkson, was discovered.
I see that many people think our new show is called Gear Knobs. Well you heard it here first. It isn't.— Jeremy Clarkson (@JeremyClarkson) October 9, 2015
Original: Former Top Gear hosts Jeremy Clarkson, Richard Hammond and James May are confirmed to be starring in a new automotive-themed show being produced by Amazon Prime for its online instant video service. Three seasons have been announced, with each season to feature 12 episodes that will each run roughly one hour in length. The first season will air in the fall of 2016, and it’s likely the episodes will be released in a weekly format, just like the Top Gear format on television.
Now we have an idea what the new show might be called: “Gear Knobs”.
Buzzfeed has managed to dig up a trademark filing for the name, which was registered by a law firm closely associated with Clarkson just two weeks before the announcement of the Amazon deal—a deal reported to be worth upwards of $250 million. The trademark is said to relate to the name in television use as well as all manner of merchandise relating to driving and cars.
The trademark was registered on behalf of a company called Newincco 1361 Limited, which also has trademark filings for “Gear Nobs” and “Speedbird”, with the latter already rumored to be the name of a new character not unlike the Stig.
The new name is certainly humorous, though it’s sure to ire Top Gear's producer, the BBC, due to its inclusion of the word “gear”. Recall that Top Gear isn’t ceasing but is set to be renewed with three new hosts led by British television and radio personality Chris Evans.