The 26-year-old is already very familiar with the Porsche brand, having won a tennis match hosted in Stuttgart, Germany, for which she was awarded a white 911 Carrera S Cabriolet as part of her prize, but now the relationship will becoming much more intimate.
Porsche hasn’t announced what exactly Sharapova will be doing in her new role as brand ambassador, though the automaker has stated that a new advertising campaign was planned.
Born in Russia and currently living in the U.S., Sharapova has achieved victories at all four Grand Slam tournaments in women's tennis and was ranked number 1 for a total of 21 weeks.
She was picked not only because of her professional career but also for her charisma, says Porsche.
The automaker is also a long-term sponsor of women’s tennis, so the connection was already there.
“This is a really special day for me," Sharapova said at the announcement of her new role. “I have had the privilege to be associated with some of the best brands in the world, but now to be partners with Porsche, is such an amazing honor.“
Another famous face that represents Porsche is rally legend and official tester for the automaker Walter Röhrl.