That price includes the 1.6-liter GDI inline four-cylinder and a six-speed manual transmission.
If rowing your own gears isn't your style, you can add another $1,250 for Hyundai's new EcoShift dual clutch transmission.
Not only does the Veloster undercut the competition's price, it's also lighter. The manual transmission Veloster weighs in at 2,584 pounds. That's lighter than a Mini Cooper S and over 400 pounds lighter than a Scion tC.
While a seven-inch touchscreen display and Bluetooth are standard, the style package will cost you $2,000. This package includes everything from front fog lights and leatherette seat bolsters to a premium audio system with a subwoofer. An additional $2,000 tech package requires the style package and includes navigation and push button start among other things.
The 2012 Hyundai Veloster will go on sale in September. For full details on the car, click here.
Note, a more powerful turbo model is in the works, spy shots of which you can view by clicking here.