The latest ad from Chrysler’s long-running ‘Imported From Detroit’ campaign, which started back in February with an ad for the Chrysler 200 starring rapper Eminem, has taken a new step this week.
Chrysler, together with Eminem’s publisher Eight Mile Style, has released a gospel version of the Lose Yourself track that has featured in many of the ads, as well as the movie Eight Mile. The song is actually performed by Selected of God, the same choir that featured in Chrysler’s original Super Bowl ad and if you like it, it is now available to download from iTunes.
In keeping with the spirit of the Imported from Detroit campaign, Eight Mile Style will donate 100 percent of all publishing proceeds from each song download to three Detroit based charities.
Enjoy the video, and then click here to follow our coverage of the Imported From Detroit campaign so far.