While it may not be as exciting as some of the performance and luxury models on display at this week’s 2011 Geneva Motor Show, the new Audi A3 Sedan Concept has an irresistible quality that’s hard to ignore. Perhaps it’s because the styling is reminiscent of the previous B5 Audi A4, one of the automaker’s most popular models of the recent past, but whatever it is we just can’t look away from this new A3.

The concept is a preview of the next-generation 2013 Audi A3, which will spawn the regular hatchback models and now this new sedan variant as well. It even looks like there’ll be a potent RS3 variant as well; this latest A3 Sedan Concept is packing a 408 horsepower and 369 pound-feet of torque five-cylinder turbo and quattro all-wheel drive.

For full details on the new A3 Sedan Concept, check out our previous post by clicking here, and for our complete coverage of the 2011 Geneva Motor Show, click here.