Chrysler is in a process of rejuvenating its product lineup, releasing new or updated versions of almost its entire lineup over the next couple of years. We’ve already seen significant new models like the Jeep Grand Cherokee, Dodge Charger, Chrysler 200 and stylish Chrysler 300 sedan, but there are several other models in the pipeline, the design of which are being overseen by Chrysler’s senior vice president of product design Ralph Gilles.

One distinction the new models will have over current Chrysler products is that they will be riding much lower, aiding fuel economy, handling and styling. This is a strategy that many of Chrysler’s competitors have adopted and now Chrysler will too.

Speaking with Ward’s Auto, Gilles said “lowering the car looks better. It looks a little bit smarter. It handles better. And more important is the fuel economy."

There are several techniques designers can employ. These include using lowered suspension, low profile tires and aero enhancements.

Gilles also revealed that there are some 15 new models Chrysler is working on, most of them based on new platforms being supplied by Fiat. The new models are scheduled to roll out between 2012 and 2014.

[Ward’s Auto]