For the car crowd, the CES has become an important stop on the show circuit, thanks to in-car technologies like SYNC, iDrive and iPad making their ways into the cabin. And this year, it's even more significant since the 2012 Ford Focus will be the official car of the event.
During the largest technofest in the world, the Focus will be all over Las Vegas' convention center in displays and demonstrations. It and more than twenty other vehicles will also be a backdrop for Ford's CEO Alan Mulally, who will give a keynote address at the event.
The Focus arrives in showrooms early next year with the Bluetooth-driven SYNC system, and its own version of MyFord Touch, which replaces a host of conventional buttons and switches with on-screen swipes and touches. The system made its debut in the 2011 Ford Edge and 2011 Lincoln MKX. The Focus also will be offered with push-button start, HD Radio, WiFi radio through plug-in 3G data service, and active parking assist.
Last year's CES named the 2010 Ford Taurus as its official vehicle.