For the first time ever, SEMA is running an awards contest for "hottest" vehicle, and the Camaro is beating both the Ford Mustang and the Dodge Challenger in the voting.

The votes are submitted through SEMA's  website, and SEMA officials are saying that the Camaro leads the voting by a large margin.

The criteria for the voting isn't clear, but all three cars are prime targets for aftermarket modifications of both the performance and cosmetic variety. So this yet another forum in which the three models are duking it out.

The winner will be announced during the show next week. You can vote for your favorite at this link.

[Camaro5, SEMA]