There's slow-selling and then there's Maybach. Moving a paltry 200 cars from its factories last year, the Maybach brand is still failing to achieve the reach and appeal of the established classic ultra-luxury brands Bentley and Rolls-Royce. The truth remains that Maybach’s sales are far below capacity, as the company’s assembly plant in Germany has the capability to churn out up to 2,000 vehicles per year, but bosses at Maybach’s parent company Daimler are determined to keep the brand alive.
Fortunately, Maybach has found a new way to earn cash; by expanding its accessories range with an exclusive new eyewear collection. Created by German eyewear manufacturer IVKO, the various models which make up the new Maybach Eyewear are built with only the highest-quality materials. These include fine wood, leather and natural horn, as well as titanium and 18-carat white, yellow and rose gold.
In addition there will be a Maybach Eyewear “Individual” collection, which will cater to various special requests and customization choices and features 18 carat gold details. Here, 19 unusual natural horn tones are available, six fine wood or wood/carbon fiber combinations and ten lens tints.
The Maybach Eyewear collection, which includes eight different items, will be available from the end of October 2010.