Say what you will about General Motors' past decade or two of planning, its products have come a long, long way in the past several years. Unfortunately, few in the industry were able to predict the economic slump that so negatively affected almost all major automakers last year, both locally and across the globe.
Just when things looked ready to turn around for GM, the market collapsed. In Europe, the collapse of the Kroymans Group regional distributor, which handled imports for Cadillac, meant that GM was forced to pull Cadillac from more than half of its European markets
With new and exciting models in the pipeline, plus a general turnaround in economic conditions, Cadillac is now announcing its return to Europe.
A newly created organization, Cadillac Europe, will be established to manage import, distribution and marketing of a selected range of Cadillac models picked specifically for European markets. The vehicles will be retailed through a fully authorized Cadillac sales and service network in key markets and will be on display next week at the 2010 Geneva Motor Show. One of the highlights will be the new 2011 Cadillac CTS Coupe, which will be making its European debut.
Also on show will be CTS Sedan, high-performance CTS-V Sedan and the stylish CTS Sport Wagon. You can bet the sledgehammer CTS-V Coupe will also be heading across the Atlantic, ready to pounce on any unsuspecting M and AMG coupes.
Finally, Cadillac will also show off its SRX and Escalade Hybrid models in Geneva, which suggests both of these models will be headed to Europe as well.