He’s had the Maybach Exelero in one video, the Pagani Zonda and Ferrari F430 in another, and now rap star Jay-Z is about to use the all-new 2011 Jaguar XJ in his latest clip.

Considering rappers have long been known to pimp out their videos with auto exotica, it’s not surprising to see Jay-Z pick the new XJ this time around. The suave British sedan oozes sophistication and the fact that it isn’t even on sale yet makes it all the more exclusive.

The new video is for a song titled "On to the Next One" that features on Jay-Z’s latest album, The Blueprint 3.

Jay-Z fans and auto enthusiasts will be able to log onto www.InteractiveJaguar.com and www.Jaguar.com to see the video in its entirety from next month onwards. The actual XJ will go on sale in the U.S. from April next year.