The price is a series of mandatory concessions and changes to the way the industry operates. "If they're not willing to make the changes and the restructurings that are necessary, then I'm not willing to have taxpayer money chase after bad money. And so a lot of it's going to depend on their willingness to make some pretty drastic changes," said the President.
Exactly what those changes might be, however, wasn't elaborated. Obama went on to refer to years of mismanagement and to a flawed economic model, but it's not clear what might be done to fix those problems - or even if those problems are the ones most likely to change things in the future, rather than merely being to blame for the present.
One thing that's clear from the President's task force report is that allowing Chrysler or GM to go into bankruptcy is not a favored option. Instead, the best solution - for the overall economy, as well as the businesses themselves - appears to be reform.
The holes left in the report and in Obama's statement today are expected to be filled in soon with the release of a clear timeline for action.