The July 16 event is particularly important as Audi has revealed today that a brand new model will be unveiled in front of attendees, which will include German Chancellor Angela Merkel. Unfortunately, no other details have been revealed.
The month of July will also see Audi put in a special appearance as the ‘featured marque’ of the Goodwood Festival of Speed in England. The company will be showcasing its earliest models, legendary rally cars and the ‘Silver Arrows’. These will include the Auto Union Type C Streamline, a unique, authentic replica of the car in which Bernd Rosemeyer attempted to break the world speed record in 1937, reaching over 400km/h on an ordinary road.
Also on static display at Goodwood will be the first-ever Audi competition car, the Audi Type C Alpine Cup winner dating from 1919. Vehicles in action on the circuit will be Auto Union Type C (1936) and Type D (1938) Silver Arrows, the legendary Audi Pikes Peak (1987) and IMSA GTO (1989) cars, the R8 and R10 sports cars that were victorious in Le Mans and various touring car vehicles.
Audi was established on July 16 1909 by August Horch. The four rings of the Audi badge symbolise the brands Audi, DKW, Horch and Wanderer, which were combined under the umbrella of Auto Union in 1932 and eventuate into Audi AG in 1985.