Ford will unveil three new show cars at next week’s New York Auto Show that it developed with the aid of several car customizers. The Blue Oval is using these vehicles as part of its attempt to capture some of the lucrative aftermarket segment, a marketing practice it calls “microsegmentation.”

The first of these vehicles will be the Shelby prepped Mustang GT-500KR. The hotted up Stang gets more power than the 500hp GT-500 and will be in store before the end of the year. The vehicle was developed in conjunction with Ford's Special Vehicle Team and racing legend Carroll Shelby and follows in a long line of high-performance Mustangs.

Following the Mustang will be the 2008 Ford F-150 Foose Edition pickup truck, the most powerful F-150 ever. Designed by hotrod expert Chip Foose, the special edition F-150 picks up a 450hp 5.8L V8.

Finally, Ford will also display another vehicle that was modified by hip-hop legend Funkmaster Flex. It also plans to introduce other limited edition versions of the Mustang and F-series within the next 12 months.