Volkswagen won’t be selling its upcoming Scirocco sport hatchback in the US, an all-new model due to enter production next year. After bowing out from the auto world back in the early nineties, VW is rejuvenating the Scirocco nameplate with a new hatch based on the Iroc concept car that debuted at last year’s Paris Motor Show.
"We don't want it," said VW America executive VP Adrian Hallmark in an interview with Automotive News. Despite the previous generation’s success, the new Scirocco won’t reach US shores because of fears that it would cannibalize sales of the GTI hatchback, also known as the Rabbit. "The GTI is iconic. It's as strong a name as the Beetle," Hallmark says, adding "it’s economically suicidal for us to risk the sales volume and the potential for GTI."
Hallmark revealed that the Scirocco and GTI will share the same platform including the same 2.0L TFSI engine and chassis but will receive a lower ride-height. VW will instead focus on its sedan range in the US rather than the smaller coupe/hatchback market.