Fiat launching electric cars in Brazil
One of the engineers involved in the project, Virgilio Medeiros, has told Wards Auto that the project is being run to show that plug-in electric cars can be viable for emerging markets as well as established Western markets.
The cars won’t be cheap, estimated to cost upwards of $36,000. However, Medeiros expects prices to come down as production increases in scale over coming years. Medeiros also hinted that the project is a precursor for the eventual rollout of electric cars from Fiat in more established markets.