Lexus is confident its cars will be perceived as luxury no matter how many units it sells as long as pricing remains above $30,000. The comments come as Lexus prepares to expand its lineup with even more models and battles internal concerns that too much volume may harm its luxury status.

To maintain the $30,000 and above price-point, Lexus will develop models based on its current lineup and introduce new high-end cars rather than launch new entry-level cars, reports Automotive News. The IS range will get the new high performance IS-F at the end of the year complete with a 425hp 5.0L V8 and Brembo brakes. This will be followed by a coupe and folding hard-top convertible in 2008 and 2009 respectively.

The ES will get a new hybrid option in ’09 as well as a facelift that same year. A new SC430 should arrive in time for the 2009 model year. The car will weigh significantly less than the current model and should get a larger and more powerful 4.6L V8. The car we’ve all been waiting for, the LF-1 supercar (based on the LF-A Concept) will hit showrooms in the first half of next year packing a 500hp V10.

Other major models in the pipeline include a new hybrid only car due in 2012, as well as a new seven-seater crossover planned or launch before the end of the decade.