Aston Martin associates with Danish audio company

Aston Martin associates with Danish audio company

Recently, many carmakers have formed alliances with companies from other lines of business to keep updated with technical progress, decrease costs and/or improve their image. Following the trend, Aston Martin has signed a partnership with Danish electronic equipment manufacturer Bang & Olufsen, both of which are near the high-end of the quality spectrum. Both companies want to emphasize their “courage to go far beyond the conventional” and “achieve a benchmark result” by collaborating in the development of new products.

This agreement may go deeper than just original-fitted multimedia items like DVD players and high-fidelity audio systems. Other luxury carmakers have released high-tech gadgets under their own brands, so Aston Martin and Bang & Olufsen could go in the same direction as well. One possibility, Aston Martin’s engines might end up sounding from speakers rather than just the exhaust and the engine compartment - in that case, people would be able to customize their cars in a new way.”