This agreement may go deeper than just original-fitted multimedia items like DVD players and high-fidelity audio systems. Other luxury carmakers have released high-tech gadgets under their own brands, so Aston Martin and Bang & Olufsen could go in the same direction as well. One possibility, Aston Martin’s engines might end up sounding from speakers rather than just the exhaust and the engine compartment - in that case, people would be able to customize their cars in a new way.”
Aston Martin associates with Danish audio company