Fortunately for Ford, this is all about to change because the carmaker has announced that by the end of this year its hybrid program will be profitable for the first time. Speaking with AutoWeek, Ford's director of sustainable mobility technologies and hybrid vehicle programs, Nancy Gioia, said cost savings from improved batteries, upgrades to the electrical system and less complex controls means hybrids no longer have to be a money loser.
The technology is proving so cost-effective that this year will see the launch a hybrid Ford Fusion and Mercury Milan, and there plans for even more green models in the near future. One of these future models will be a hybrid vehicle powered by the new EcoBoost powertrain.