Part of the reason for the strong growth is the result of an increase in Lamborghini’s dealer network, especially in new markets such as Russia and China, explained its Chief Stephan Winkelmann. In the last two years alone, the number of dealers worldwide has leapt from 65 to 107 and this trend is set to continue.
Lamborghini’s other strength is its expanding product portfolio. The current lineup is comprised of five models: the V12 Murciélago LP640 Coupe; the Murciélago LP640 Roadster; the V10 Gallardo Coupe; the convertible Gallardo Spyder; and the lightweight Gallardo Superleggera. Of course, there was also the Reventon but the limited run of 20 cars was sold it even before production began.
Next year is set to be even better as officials are expecting a further 5% increase in sales, and there are plans for several new developments including a co-branding deal with fashion house Versace as well as possible tours and driving academies for loyal customers.