The concept cars – SOUL Diva, SOUL Burner and SOUL Searcher – are each designed to appeal to different consumers and showcase a number of possibilities for customizing and personalization that future Kia customers will be able to apply to the production models.
The Kia SOUL Diva has been created for the fashion-conscious and features black, white and gold leather trim and glossy black seats designed to look like sofas. The SOUL Burner sports a black satin finish with dragon patterns on its exterior. The front bumper is equipped with L-shaped day-light LED driving lamps around the outer edges. At the rear, two vertical exhaust pipes are placed at the extremes of the bumper. The third concept, the SOUL Searcher, features an Eastern culture theme and is kitted out with soft colors and textures, and includes a leather finish for the bonnet and an automatic folding roof.