Update: Chrysler today extended its $2.99 a gallon fuel promotion through the end of July following the release of sales figures for the month of June showing a steep 36% drop for combined sales of Chrysler, Dodge and Jeep over the past year. Previous reasons to extend the deal through June included increased traffic at both dealers and Web sites, however only about 5-10% of customers have taken up the new deal.
Original: In its latest ‘Let's Refuel America’ campaign Chrysler LLC will be offering customers of its Chrysler, Jeep and Dodge brands fuel at a price of just $2.99 per gallon over the next three years to help spur sales. As fuel prices continue to head skywards, consumers in the U.S. have been shifting away from heavy SUVs and pickups in droves.
Last month saw passenger cars overtake pickups and SUV in the sales race for the first time in decades and according to Chrysler’s own research 76% of customers cite rising fuel prices as their number one concern when purchasing a car. In response, Chrysler will offer this latest economic stimulus package.
With the U.S. purchase of eligible Chrysler, Jeep and Dodge vehicles, customers will be able to receive a fuel card that immediately lowers their fuel price to $2.99 a gallon and keeps it there for three years. As part of the campaign, Chrysler will also be offering up to $3,000 cash back on some models including the Chrysler PT Cruiser, Dodge Charger (pictured), Jeep Grand Cherokee, Dodge Dakota and Dodge Ram.
The following vehicles are eligible for the Let's Refuel America program:
Dodge Caliber, Chrysler PT Cruiser, Chrysler PT Cruiser Convertible
Dodge Avenger, Chrysler Sebring, Chrysler Sebring Convertible
Dodge Charger, Chrysler 300, Dodge Magnum
Dodge Grand Caravan, Chrysler Town and Country
Jeep Patriot, Jeep Compass
Dodge Nitro, Jeep Liberty
Jeep Grand Cherokee, Jeep Commander, Dodge Durango, Chrysler Aspen
Dodge Dakota, Dodge Ram, Dodge Ram HD
The following vehicles are NOT eligible for the Let's Refuel America program:
All SRT models, Dodge Viper, Dodge Challenger, Dodge Ram Chassis Cab, Chrysler Crossfire, Jeep Wrangler and Dodge Sprinter.