The index measures customer satisfaction with the dealership and the service received over the first three years of vehicle ownership. The win in the dealership service study complements the company's second place finish in the APEAL initial quality rankings, placing Jaguar among the leaders of the industry. That's a significant change in brand perception in the United States compared to the cars' reputation for temperamental and unreliable behavior of just a few decades ago.
The APEAL rankings evaluate consumer opinion on car design, content, layout and performance and ranks the cars assessed based on a 1,000-point scale. Only Porsche outranked Jaguar in this year's APEAL rankings.