Volvo SPA

  • 2011 Volvo Concept Universe

    Volvo’s new owner Geely is keen to reposition the Swedish automaker as a ‘Tier 1’ luxury brand able to compete with the likes of BMW and Mercedes-Benz, though such a task is much easier said than done. Acura is one such company that’s often stated reaching Tier 1 status as its primary goal but has still failed to deliver. Volvo’s ambitions aren’t quiet as clear, as we’ve had both confirmations and denials of such plans, but perhaps the strongest hint comes from the unveiling of the new Concept Universe at this week’s 2011 Shanghai Auto Show...

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