Tier 1
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Ford is the first to admit that its upmarket Lincoln brand is in need of direction, seeing it languish as a lower tier luxury brand for the past several years despite its Detroit rival, Cadillac, being able to turn things around considerably during the same period. We’ve seen some potential with cars like the MKS though at the same time we’ve seen some major mistakes--Lincoln MKT anyone? We’ve also reported several times in the past about Lincoln launching seven new models by 2014, with compact cars and crossovers to be included. But to really shake things up Ford is also...
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Infiniti Needs Halo Flagship Model, Says Sales ChiefInfiniti’s sales are on the up and up, rising a staggering 27.5 percent last year alone, but if the brand is to be truly recognized as a ‘Tier 1’ luxury make it will need a “high-priced, halo flagship model.” That’s the claim of Infiniti’s North American...
Viknesh Vijayenthiran -
Geely Wants Volvo To Compete With BMW And Mercedes-Benz
We’ve heard it all before but rarely have we seen it executed successfully; mid-tier luxury brands attempting to move upmarket and compete with tier 1 brands luxury brands such as Mercedes-Benz and BMW. Acura is one such company that has often stated reaching tier 1 status as its primary goal but...
Viknesh Vijayenthiran -
Poor Economy Takes Its Toll On Acura’s Product Plans
Acura is forgoing plans for performance vehicles in favor of vehicles with good fuel economy.
Viknesh Vijayenthiran
