If you needed one more reason to shop for a Maserati, here it is: the Italian luxury sports car manufacturer has just announced a partnership with high-end audio firm Bowers & Wilkins. The three-year agreement will yield a new high-performance audio system for Maserati models like the Quattroporte and GranTurismo, beginning with the 2013 model year. To promote the partnership, Maserati and Bowers & Wilkins will launch a promotional microsite and a series of videos, along with cooperative events in key world cities. Central to the marketing effort will be a campaign called...
Volkswagen Partners With Rock Legend Fender For Premium Audio Systems
Volkswagen has announced that it has joined forces with a legend in the audio industry, Fender, with which it plans to launch a premium audio system for select 2012 models. The first model to be equipped with the Fender audio system will be the 2012 Volkswagen Jetta in GLI trim, and will be...Viknesh Vijayenthiran