Li Shufu

We’ve heard it all before but rarely have we seen it executed successfully; mid-tier luxury brands attempting to move upmarket and compete with tier 1 brands luxury brands such as Mercedes-Benz and BMW. Acura is one such company that has often stated reaching tier 1 status as its primary goal but has still failed to deliver. Now Volvo’s new owner Geely hopes to do the same with the Swedish automaker, as revealed by founder and chairman Li Shufu. He hopes to boost Volvo’s global reputation, especially in China, and step up research and development efforts in order to maximize sales bring...