Kelley Blue Book
Kelley Blue Book (KBB) collects a serious amount of data from new car shoppers, most of which comes from Market Intelligence’s Brand Watch survey. From that information, KBB compiles an annual list of “Brand Image Awards,” representing the car-buying public’s perception of various automakers. For 2012, luxury sports car builder Porsche has been named as the “Coolest Brand” by KBB’s readers, and the website is quick to point out that Porsche carries this off by not boasting of its achievements. The Stuttgart-based automaker wins as the “Best...
Audi And Kia Least Expensive Brands To Own, Per Kelley Blue Book
KBB's latest study examines the total cost of ownership for the initial five years, and it's named Kia as the most affordable brand and Audi as the most affordable luxury brand.Kurt Ernst