Volvo’s new owner Geely is keen to reposition the Swedish automaker as a ‘Tier 1’ luxury brand able to compete with the likes of BMW and Mercedes-Benz, though such a task is much easier said than done. Acura is one such company that’s often stated reaching Tier 1 status as its primary goal but has still failed to deliver. Volvo’s ambitions aren’t quiet as clear, as we’ve had both confirmations and denials of such plans, but perhaps the strongest hint comes from the unveiling of the new Concept Universe at this week’s 2011 Shanghai Auto Show...
2010 Paris Auto Show: Volvo DRIVe Electric Headed To Test Fleets
New Volvo Cars president and CEO Stefan Jacoby made his first official appearance in the position at the Paris Motor Show, introducing the new V60 sport wagon, along with performance-themed R-Design versions of the S60 and V60—and, surprisingly, emphasizing the importance of electrification...Bengt Halvorson