Individualization Program

Mercedes-Benz is hopping onto the OEM vehicle customization bandwagon by launching the new MercedesSport line of accessories at next week’s 2010 Geneva Motor Show. Similar to the BMW Individual and much more exclusive Ferrari One-to-One programs, MercedesSport will allow customers to pick and match their own personal accessories instead of opting for the more general options packages. The range will include items such as specially designed light-alloy wheels, sports suspension kits and mounted aerodynamic and styling components. These latter items will consist of new bumpers, spoilers...