DriveNow

  • BMW using 1-Series and MINI Cooper in DriveNow initiative

    A little over six months ago BMW started trials of a new car-sharing program in its hometown of Munich that allowed virtually anyone to rent one of its cars on an hourly basis, including high-performance models like the M3 and even the M6 range-topper. Dubbed ‘BMW On Demand’, the pilot program is ongoing and is now spreading to other cities. In partnership with fellow German firm Sixt AG, BMW has announced that the program, now called ‘DriveNow’, will be expanded to Berlin later this year and eventually other European cities. The automaker is seeking up to one million...

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