Dr. Friedrich Nitschke

  • Dr. Kay Segler

    MINI may soon get a kick in the performance department with news emerging today that the boss of BMW M, Dr. Kay Segler, will be responsible for MINI brand management starting from May 1. Segler, 56, has overlooked the development of several key M division models including the recently revealed 1-Series M Coupe and the upcoming M5, and now his talents can be applied in developing the brand’s more affordable models. Segler has been with BMW since 1988, mainly in management functions within the sales and marketing division, and his latest appointment as boss of MINI is no great shock. He...

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