If you want to tell people your car is exciting, you can go about it in a few different ways. You could put out a dramatic TV commercial, but commercials would have you believe a Corolla is exciting, so that isn't the best way. Much better is to strap people into the car, let them drive it, and film their reactions--the huge grins should tell the story.

Chevrolet has gone one better than that with the 2014 Corvette Stingray, by monitoring drivers' biometrics as they bolt around a circuit--providing quantifiable data on just how exciting the new Stingray can be. Better still, it can measure just how exciting it is for drivers of completely different levels of experience and familiarity with fast cars.

Putting Kazunori Yamauchi, creator of the Gran Turismo series and experienced racer in the car, gives completely different results to that of a lifestyle blogger, restaurateur or fitness consultant as they navigate the Spring Mountain Motorsports Ranch circuit. All drivers may enjoy the experience and may come back with a higher heart rate, but monitoring brain activity, respiration and other biometric data reveals exactly how each driver handles the experience--from pre-drive nerves to caution or confidence out on the track.

The results are fairly predictable, but interesting all the same--Yamauchi is full of confidence and perfectly cool as he surges around the circuit, but those not used to fast cars or track driving display signs associated with fear and caution, before calming down and enjoying the experience more.

It's all very high-tech, but we still think there's a better way to test the Stingray's excitement: read our first drive review of the 2014 Chevrolet Corvette Stingray, then head to your local dealer and try it out yourself. You can check out Chevy's videos below.


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