According to the carmaker’s CEO Takeo Fukui, General Motors, Ford and Chrysler were all too slow to respond to the current fuel price crisis, and this is the reason why they are in such dire financial positions. His support for the American government's bailout plan also stems from the fact that Honda sources parts from many of the same manufacturers that these companies do, and if any of the Detroit 3 goes bankrupt there’s a strong chance that many of its suppliers could too.
While the Detroit 3 are all suffering from dropping sales, Honda’s numbers are expected to increase this year compared with the last. This is because sales in emerging markets such as China and India continue to increase despite the global economic downturn, reports The Detroit News.
Fukui also attributed Honda's success to its focus on high mileage models, and its decision not to "dabble" in the pickup truck segment. While the Detroit 3 built its customer base and bottom lines on the back of these lucrative truck sales, Honda's non-American markets were not so focused on these segments. Sales of its sedan models have proven so popular the carmaker is cutting back production on its Odyssey MPV and Pilot SUV in order to boost capacity for its Civic and Accord.
The carmaker’s next major sales boost is expected to come from a new generation of hybrid vehicles, including a production version of the Insight concept as well as hybrid sports car based on the CR-Z concept.