Ford currently sells Ford, Lincoln, Mercury, Jaguar, Land Rover, Volvo, Aston Martin, and Mazda. Experts have told Ford that it needs to reduce the number of brands it sells, but it looks like Ford isn’t heeding this advice. The only brand that seems to have a chance of being sold off is the profitable Aston Martin, which Ford recently put up on the auction block.
One expert also claims that Ford should place all the company’s resources behind Ford and Volvo branded vehicles as these are the most mainstream and most likely to succeed.
Click here for the full article.