Back in 2003, the company that was rated the world's number one luxury brand scored near the bottom of J.D. Power's annual quality survey. Then the automaker suffered numerous setbacks because of faults in its electronic systems that lead to several major recalls. The company even saw its arch rival BMW overtake it in the sales race and had its reputation for building high-quality cars suffer in the face of strong competition from Japan. Today, the company is focusing on improving its quality and manufacturing processes to stay a level above its competition and be once again recognized as one of the premier brands for luxury vehicles.
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