One of the key requirements of youth oriented products is the need to be different, or as Scion salesperson Lyly Lao puts it, “it's important for Scion to not put too many cars out there, or they will be everywhere.” Toyota U.S. President Jim Press focused on maintaining a small lineup and that adding a fourth vehicle was not an option.
Scion is also likely to retire the xA hatchback and the current generation xB wagon, which is expected to be replaced by an all new model next year. Scion has also cut back on its television advertising and is planning to focus more on experiential marketing.