Suzuki has combined the joy of watching movies at a theatre with the fun of a crossover style vehicle with its new Flix concept car at this year’s Detroit Auto Show. Following the brand’s "Way of Life" promotional mantra, the new Flix illustrates how the car can play an integral part of consumers' everyday life.

The Flix joins Suzuki’s other concepts including the popular SXBox for avid gamers, the Zuk for motorcycle and racing aficionados, and the BaseCamp for outdoor adventure enthusiasts. The Flix is designed for movie buffs and is based on the all-new 2007 XL7. The concept car was built by California’s Carlab and features a clamshell roof that can be opened to reveal a moonroof that serves as a 60-inch movie screen. A built-in projector is included into the overall entertainment system.

The interior a private home theatre complete with plush materials to evoke elegance and sophistication. The XL7 concept features four individual bucket seats that pivot 180 degrees to view the elevated giant screen. The Flix also is equipped with a high-definition DVD player with integrated hard drive, a professional THX/SDS-theater quality sound system, pivoting quarter window speakers and red door and floor strip lighting to further enhance theatre sensation.

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Click ahead to see the official press release.

PRESS RELEASE

AMERICAN SUZUKI REINVIGORATES CONSUMERS' "WAY OF LIFE"

WITH NEW HEAD-TURNING 2007 "SUZUKI LIVE SERIES" CONCEPT VEHICLES

Movie-theater-style Flix concept vehicle – a true show stopper

Last year, American Suzuki Motor Corporation (ASMC) launched its "Suzuki LIVE Series" (LIFE VEHICLES) – a line of brand-dedicated concept vehicles specially designed for life enthusiasts, adventurers and thrill-seekers. In concert with its "Way of Life" brand proposition, which promises products for active lifestyles, and to support the launch of the all-new XL7 and SX4, ASMC introduces four all-new "Suzuki LIVE Series" vehicles for 2007, illustrating how its cars and SUVs play an integral part of consumers' everyday life.

The vehicles, coined BaseCamp for outdoor adventure enthusiasts; Flix for film and entertainment buffs; Zuk for motorcycle and racing aficionados; and SXBox for avid gamers; are on display at various auto shows and lifestyle events around the country.

Flix

Built by the Carlab of Orange, Calif., and based on the all-new 2007 XL7, the Flix concept offers film and entertainment enthusiasts the ultimate mobile movie experience. The Flix's ultra-rich, super-clean and modern exterior accentuates the redesigned body of the all-new XL7. The XL7 concept is dressed in midnight black paint with platinum accents and deep crimson "theater red" perimeter LED linear emitters encircling the lower valence of the midsize SUV.

In addition to its eye-catching exterior appearance, the Flix is outfitted with an unprecedented in-vehicle movie system. After parking at the optimal film-viewing destination, Flix's clamshell roof can be opened, revealing a maximum-size moonroof that serves as a 60-inch movie screen. Additionally, the XL7 concept's front roof panel vents, giving way to a high-density digital projection system to display a family's movie of choice. For those who prefer the traditional drive-in movie experience, Flix's projection system can be positioned to display movies nearly anywhere – the side of a building, a billboard or almost any wall.

The interior look of the Flix resembles a contemporary private screening room, dressed in plush materials to evoke elegance and sophistication. The XL7 concept features four individual bucket seats that pivot 180 degrees to view the elevated giant screen. The Flix also is equipped with a next-generation, high-definition DVD player with integrated hard drive for maximum AV storage, a professional THX/SDS-theater quality sound system, pivoting quarter window speakers and red door/floor strip lighting to further enhance the in-vehicle movie experience.