Mulally would like to see some of that success in the US, and he plans to do so by importing some of Europe’s best sellers. The first model to be introduced is likely to be the Belgian built S-Max crossover. Ford managed to snag the 2007 European Car of the Year award with the S-Max due to its versatility and intelligent packaging. Another possible model is the Transit Connect. This is a commercial van manufactured in Turkey, which is smaller than the regular Ford Transit and roughly the same size of Chrysler’s PT Cruiser. The vehicle has already been displayed to select dealers and industry analysts.
Finally, there’s the mid-sized Mondeo. Whether this car makes it to the US is still up in the air. Though Mulally is a big fan of the new Mondeo, admitting he “wanted it” after seeing it in the new James Bond movie, the vehicle is too similar to the US market’s Fusion sedan. The Fusion and Mondeo are built on separate platforms however Ford execs have confirmed the vehicles will share a common global platform but not until the next-generation. According to analysts from CSM Worldwide, until this happens, there’ll be no Mondeo based models in the US.
Mulally said any plans to import the European vehicles were still in the early stages, but stated “they’re all under consideration" and "they just all make sense."