Toyota is the latest company reported to be working on a plug-in hybrid vehicle, and it may even collaborate with other carmakers in developing new battery technology to power its new car. Toyota’s president of its North American operations, Jim Press, revealed during an interview with Reuters that it was currently “doing consumer research right now as well as product development.”

Green enthusiasts have already modified they’re own Prius hybrids so that they can be charged at home using a regular electrical outlet, but the auto industry is yet to release any production model. Press admitted the major hold back at the moment is the development of next-generation battery technology, and that Toyota is keen to work with its competition.

Toyota will be showcasing an all-new hybrid concept car at next week’s Geneva show, which could possibly be a preview of its first plug-in hybrid model.