The introduction of more models is part of Chrysler’s recently unveiled “Recovery and Transformation Plan,” which will see the release of 20 new models and 13 facelifts by 2009. Chrysler is being tight-lipped about the new car, however, analysts have been quick to question the suggestion that it could actually build the Imperial. AutoTrend’s Joe Phillippi described it as “a little over-the-top,” adding “I don’t know of any automotive journalist who likes it.”
The Imperial concept rides on an extended version of the Chrysler 300 platform and is powered by a 5.7L Hemi V8. Chrysler is also developing its new ‘LY’ platform that will spawn the next generation Dodge Charger and Magnum line of cars due by the end of the decade.