The car will be a new B-segment model based on the Mazda2 platform. On sale by early 2010, the source reveals that Ford is expecting to import between 50,000 and 100,000 units annually.
Auto industry analyst Paulo Cardamone from CSM Worldwide, explains that Brazil beat out Mexico for the contract to build the new car, which “will be targeted only for export.” According to Ford CEO Alan Mulally, the final production version will debut at next year’s Geneva Motor Show, however, a concept version is rumored to make a showing at either the Frankfurt or Detroit shows.