Saab was originally hoping to sell up to 250,000 units per year, a target set last year by Forster’s predecessor Peter Augustsson. However, last year’s sales results of only 133,167 cars worldwide meant that Saab lost money and a more conservative target of just breaking even is more reasonable.
To combat dwindling sales, Saab is launching an onslaught of all-new models and updates including the recently revealed 9-3 facelift and the upcoming 2008 9-5. After that we can expect to see a new crossover model, likely to be a midsized vehicle labelled the 9-4X.