Demand for its core Falcon sedan and the Territory SUV spin-off has dropped so low that production numbers are now well short of full capacity. Profits have dropped from A$148.2 million in 2005 to a loss of A$40.3 million last year and this year is shaping up to be even worse.
A spokesperson for Ford Sinead McAlary has told Reuters that several alternatives are being considered, including local production of a new smaller model as well as expanding the current export program. Roughly 7,000 cars are exported annually, less than 10% of production.